Breaking Jante, Re-focus & Soul-entrepreneurship

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Breaking Jante, Re-focus & Soul-entrepreneurship

The biggest mistake I did was when I arrived in Sweden with a lot of energy. I always say that Brazil is a jungle and Sweden is a Zoo. What I mean with that, if you are not creative in Brazil, you die. When you see a lion in a zoo, he knows the food will come. He doesn’t need to hunt.
I came really hungry to Sweden. I started a business in Sweden in the same way I did in Brazil. After one year I got depressed. I had not yet figured out the Law of Jante. Until I understood I had let this law suppressed me, which would not make me, achieved my dreams of building a business and to fulfill my purpose.  Listen to the podcast.
Romeo Sundin: You are known for breaking the law of Jante, how was your first encounter and how did you overcome?
I started to study NLP, neurolinguistic programming, and I understood that The Law of Jante was a programming in our unconscious mind. I started to reprogram myself and continue. Along the way, I saw Swedish stopped other Swedish, but they gave me the excuse to be different since I was Brazilian, so I took that in my favor. I made them know I am unstoppable. I know Jante want you to stay inside the comfort zone, however, I also recognized he is afraid outside the comfort zone. I realized if I stay outside the comfort zone he could catch me no more.
Romeo Sundin: I heard roomers that you created the community and event Outside Comfort Zone, why did you create it?
I believe we are all unique. I see so many people stopping themselves because of their own limitations. The don´t have confidence in their uniqueness. They are living in a country where they have free education and support from the government but are sleeping! I don’t understand how you are not pursuing your dreams and achieving more with all the opportunities you have here. I created Outside Comfort Zone, is the place to be if you want to grow, develop, do the things you love and not be a slave of your fears.
Romeo Sundin: We need more people like you, who can show us to go across the borders and let anyone stop you, laughing at you, scare you with fears of going bankrupt.
Romeo Sundin: What kind of coach are you and which methods do you use?
I am a master in NLP, trained by the best in the world, Richard Bandler, John Grinder. I worked with Tony Robbins, working in his crew in London. From this experiences and knowledge, I developed The Uniqueness Process. This method helps people to find and clarify their purpose in life. The process helps them to create a business related to their purpose. I believe business is a way to develop who you are. I don’t believe business is only a machine that you create to make money. If you do a business related to your unique purpose you will be fulfilled and impact the world in a positive way. With this process, I help people to create a business with what they love.
Romeo Sundin: Give us an example!
One client worked in a bank in Germany. He came to me: “I make a lot of money where I work but I am totally unhappy. I have been here almost 15 years, my life is passing, but I feel I have another calling, I want to help people, I also want to be a coach”. We did the Uniqueness process. We all know inside of us what we really need to do, but sometimes we need a push. He quit his job in Germany, went back to Brazil and became a money coach. How many of us works in companies we hate, but inside of us, we wished we could open our own business because we love to paint, make hair or whatever, we can make a business out of everything.
Romeo Sundin: There are nothing wrong being an employee, however, there are many business leaders out there who could be so much more by running their own business. 
I totally agree, nothing wrong with being an employee, but many are afraid of taking a risk to do what they want to do.
Romeo Sundin: In Sweden, we have the house, loans and things we are not ready to put on risk if our business goes bankrupt.
I agree, however, Sweden is a really great country to fail in. If you come from Brazil, you can’t fail. People should be told more they live in the best place in the world to fail in.
Romeo Sundin: When you fail you learn. It is like a relationship, you get burned, but when you meet the next partner you already know what you want. I have eight brands now, but I still learn and ask; “how can we be better?”, “what are we missing?”. How do you use your mindset to succeed as an entrepreneur?
I have a formula I love, “20-80”. 20 percent of our success is the mechanic, what we do and 80 percent is our mindset. With the right mindset, you will have the power and the commitment to achieve your goals. I do my best to always be in a high enthusiastic state. This is the state of rich people. It doesn’t matter if you know the plan and organizes if you don’t have the mindset to commit and pursuing. The quality of your life is in your ability to manage your state of mind.
Romeo Sundin: I have read the book “The Secret”. You need to have the goal in front of you. I was told to add how many zeros I wanted to earn on a bill. I had a 500 bill and added 4 zeros, 5 million. So when I woke up in the morning I imagine I had fun with this money. The universe will show you the way, however with lots of options. I meet people in the strangest way, however, it was not luck. Like I meet the hairdresser of the celebrant I wanted to meet and she introduced me to her. I made it within a year.
The formula you are talking about is 60, 20, 20, where 60 percent is the mindset, 20 percent is the mechanic and remaining is what you talked about now; attractiveness. The universe helps you to make your dream come true. This formula makes our dreams come true faster.
Romeo Sundin: Law of attraction as we say. I got introduced to The Secret in the US, first I was laughing when they ask me to imagine I am driving a Ferrari. I tried this with my goals and as you said universe responded. One guy in The Secret wanted a house, he added it to his vision board, years passed and they moved. One day his kid found his vision board and the dad realized they lived in the exact same house. It doesn’t need to be a materialistic wish it can be a feeling, love or happiness.
If you hear successful people they often mention “I was fortunately enough…” “I was lucky…” this means they know how to type into this attraction.
Romeo Sundin: If you had to choose one exercise to share to the audience, what would that be?
There is one exercise I do a lot right now called Re-focus. Whit this fast world, the Internet, Social media, phones, interruption… Every time I lose my focus I re-focus. I want to create a habit to re-focus without thinking.
Romeo Sundin: Could you give a more specific example?
You need to aware when you wake up. In the morning you have your list-to-do. Imagine you have three things you have to finish, and you start with the first. However, there come things in between the second one. Pay attention to your focus and come back.
Romeo Sundin: Let's say you have to finish a design on a landing page. During the day you get phone calls, comments on Facebook, private life… You are now half through the task, how would you finish it?
The brain gets tired and other things capture the focus. If you don’t re-focus you do the other things which some in between and don’t respect the habit of re-focus. The brain might say “I need some more easy task now..” Then you re-focus, it might hurt but the habit makes you do it. It is an attention game.
Romeo Sundin: For an example, I have something called Asperger's syndrome, kind of like ADHD. So I have concentration problem, so this method would be really useful for me. They say 90 percent of all successful entrepreneurs have ADHD. They are so focused on what they do but if there is a distraction then they lose their focus and it is really hard to come back.
As I child, I remember reading in school. If a car came by, I could not come back with the same focus. You and I can switch but what would you suggest to this people?
When we un-focus it is generated by thoughts. You need to be aware of your thoughts; our thoughts generate how we behave. When you focus on something you are following certain thoughts. You are aligning with your thoughts. You only get distracted because you are following other thoughts. This is a thought problem; you need to manage your thoughts. When we understand that we are the owner of our thoughts and not or emotion,
1.    If you are losing your focus, it is because you are listening and focus on a new thought coming to your mind.
2.    When you are focusing on a new thought, this thought takes your attention.
3.    Watch your thought, know you are the owner of them and come back.
Romeo Sundin: What is the best motivational quote you ever heard and why?
I love the quote: “If you do, what you always have done, you will get what you always got”.
This is a reality. Many are complaining about life, government, and their body…
If you want new result you need to do something different than what you are doing right now.
Romeo Sundin: Who said this?
From my research, it seems to be Albert Einstein who said it.
Romeo Sundin: Do you have an Instagram?